what's
up, bud?

Look up.

That’s the big blue Canadian sky.

It’s watched over our past.

It’s the promise of the future.

you know what
else is up?

Our UP20™ promise. From one bud to another, our flower is 20% THC or higher. Every time.

We make this promise to you because buds don’t let buds down. As the industry has grown, we've listened to our consumer and we've learned, so have we evolved as Canada's cannabis.

We’re up for anything – and that means being up front, honest and true. When it comes to our products, that’s a Canadian value we stand by, with every purchase.

So, come on by and see what we’re about. We’re working hard to make sure you are proud of what we do.

Things are looking up.

drop us a line and tell us what's up with you

up and up you go

Our UP20™ promise is built on years of tinkering with our cannabis and getting it right. Then getting it even more right.

It’s all on the up and up from here.

come on by and discover UP

safe and sound

Consuming cannabis is a choice, not a right. With choice comes responsibility, and respect. Know the do’s and do not’s of cannabis. Be smart. Be safe.

learn more