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Legalization and the Market

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A grey door is the entrance to the level eight vault at the Brantford facility of Up Cannabis.

We were the 37th company to be licensed by Health Canada. We’re a licensed Canadian producer of cannabis, or as you may know it - medical marijuana.

In fact, all Canadian licences are for medical marijuana producers because the plan is that they’ll supply the recreational market when legalization happens. That way consumers know the cannabis is high quality.

Legalization is coming and by keeping the market supplied by licensed medical producers, Canada is aiming to do three important things:

  • Get rid of the black market.
  • Protect our youth.
  • Provide medical-grade product.

We’re committed to getting legalization rolled out the right way. We think education is a big part of it and will be posting to help you make sense of this new market.